The SFG family of funds was built on disciplined lending models to provide for consistent income with a focus on capital preservation. For three decades, the principals of SFG, John Odegard and Greg Elderkin, have faithfully managed their discretionary authority and proven the quality of SFG’s capital stewardship through numerous market cycles. As a proven leader in the private money lending industry, SFG believes it’s not the magnitude of the funds under management, nor the volume of loans made during any given up-cycle. It is in performance throughout decades that principles are tested and investment strategies proven. Whether serving and performing for our valued brokers or fund investors, SFG’s discipline has withstood the test of time.
SFG provides a variety of bridge or transitional loan programs built around two primary drivers – value-add opportunities and the need for responsiveness. Value-add can take the form of ground-up construction, construction completion, asset repositioning, or a host of other market driven opportunities such as mid to high-level fix and flips. And every broker understands the need for responsiveness and deal certainty, whether in an acquisition or refinance context. As direct portfolio lenders, SFG has the experience, staff, systems and capital to close your loan on time, even if that means next week.
To our valued brokers, SFG’s commitment is to provide a consistent level of high-quality service. Our team of highly experienced underwriters are responsive. When the request meets our lending requirements, SFG quickly provides deal certainty. Our LOI’s (Letters of intent) are meaningful. Once accepted, our entire team is fully engaged. Whether we’re analyzing construction costs, evaluating market risks or underwriting value, SFG’s staff is performance tested and proven.
The Third Decade
The hard money industry is often viewed as the wild, wild west of real estate lending. Over 30 years ago, SFG set a new standard in designing enduring lending models and programs, and the results are evident across our wide spectrum of brokers, clients, fund investors and Success Stories. Mid-way through our third decade, SFG has been an innovator of private money’s “A” paper lending, continually offering among the best rates in the industry and delivering the highest level of fund performance. That long-ago vision of disciplined lending remains as relevant today as it was 28 years ago. You’ll find that continuing commitment to discipline and service in each of the SFG professionals taking us toward our fourth decade of innovation and performance.